Search Engine Optimization

Web4half provides cost effective SEO services to its clients worldwide. With our organic search engine optimization techniques, your site can find its way to the top of the results from popular search engines. Not only do we ensure better rankings for your site, but we also increase your site's number of visitors by analyzing sites and optimizing for keywords.

What is Search Engine Optimization?

Search Engine Optimization or SEO, means building a website so that it will be discovered by search engines. It also means designing each page in such a way that the site's content will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services.

SEO can help boost rankings so that the content that has been found will be placed where searchers will see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitor-to-client conversions.

A fundamental technique is to identify the target audience and to tailor the keyword strategy to appeal to that audience. It can be a general, nationwide, or even worldwide audience.

The majority of web traffic is driven by the major commercial search engines Google, Yahoo!, and MSN. Search engines are always working towards improving their technology to venture into the web more deeply and return relevant search results to users.

Our SEO Services include:

SEO Strategy

High-level strategy includes ongoing reporting and analysis for up to 25+ keyword phrases, as well as monitoring how the search algorithm shifts on major engines affect a client's positioning for various keywords.

On-Page Optimization

On-page optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keywords or keyword phrases. It is a practice of optimizing your web pages that is visible to search engine robots and visitors.

• Complete HTML of Approved Concept design
• Keyword Density Check / Content Improvements
• Add ALT & Title text to images & text links
• Format Content Titles using H1, H2, and H3
• Prepare Title text, Meta description and keyword for each page
• Interlinking text to relevant pages and sections of site
• Home button point to domain and not index page
• Create Sitemap on Site
• W3C Compliance
• Upload robots.txt file and Google Sitemap (sitemap.xml)
• Add to Google Webmaster Tools & Verify
• Produce & upload

Off-Page Optimization

Off page SEO is all about the things you could do to get a higher page rank (PR) for your website after it has already gone live. These are the things that we actually execute outside the pages of your website, hence the name.

• Directory submissions (DMOZ and other free directories)
• Forum Creation / submissions
• Blogs & Articles
• News & Press releases
• Video uploading (YouTube/Google videos) and tagging
• Image Search (Flickr/ Facebook)
• Webmaster tools
• Web Analytics

Landing Page Optimization

In addition to attracting visitors to the website, Web4half guides the client in retaining visitors. Landing Page Optimization is the process of analyzing and modifying web pages, both graphically and content-wise, to improve the stickiness of the site.